EBC partners with managed service providers who serve mid-market clients but don't operate a voice practice. We take complex UC and contact center deployments off your plate, work behind your brand, and stay out of your customer relationship.
You serve clients on networks, security, M365, and helpdesk. They eventually ask about the phone system. You either send them to a national VoIP provider — who then encroaches on your other lines — or you bring in EBC.
Hiring a senior UC engineer for sporadic deployment work doesn't pencil out. Training a generalist into one is a multi-year investment your roadmap can't absorb. Most MSPs end up in the worst of both worlds: enough voice to support, not enough to deploy confidently.
Refer a client to RingCentral, 8x8, or Nextiva and the salesperson immediately starts asking about CRM, SMS, and integrations — service lines that are very much yours. Their job is to deepen the customer relationship. That's a problem when the customer relationship was supposed to be yours.
Contact centers with skill-based routing, multi-site UC with site-aware failover, migrations from end-of-life PBX — these aren't entry-level engagements. They need an engineer who's executed similar deployments, not a generalist learning on your client's downtime.
Most MSP partnerships fall into one of three patterns. The right one depends on how much voice work you want to absorb yourself, and how visible you want EBC to be.
You hold the customer relationship. You scope and price the engagement. We handle the deep work — architecture, configuration, cutover, and post-go-live tuning — invisibly, behind your brand. The client sees one phone number and one engineer, both yours.
This is the most common shape. You stay in front of the customer; we stay senior, available, and out of the way. When a deployment is done, the client is yours, the support contract is yours, and EBC is the resource you call again on the next one.
You already operate a voice practice or carry a vendor's UCaaS product. What you don't have is a senior engineer for the moments when something breaks at 2pm on a Tuesday and the client expects a real answer. EBC sits behind your existing team as the escalation tier — named, available, scoped to your contract.
This is the engagement shape for MSPs who don't need us on every project, but need to know we're there when a call queue isn't behaving the way it should and nobody on the team has seen this failure mode before.
For partners who want to operate the platform themselves — under their own brand, with their own pricing, billing the customer directly — EBC stands up the multi-tenant infrastructure and hands it over. No ongoing per-seat fees from us; you operate it, support it, and grow it on your terms.
We've executed engagements at this shape before, including a complete UCaaS platform stand-up for a regional service provider in the GCC. The work is project-scoped, deliverable-defined, and one-time by design — we build, you operate, we step back unless called for an extension or a major version migration.
Modern mid-market clients don't standardize on one tool — they run a CRM, a helpdesk, a messaging platform, and a productivity suite, and the phone system has to work with all of them. EBC ships pre-built integrations across the categories that matter, and an open API for the rest.
The list above is the productionized set, not the entire surface area. Where a client runs a tool that isn't on this list, the open API and Zapier connector cover most cases. Where they don't, we've built custom integrations on engagement before — that's where the partnership work lives.
The partnership only works if the boundaries are clear. The default split for the most common engagement shape (Mode 01) looks like this — adjusted contractually for Modes 02 and 03 where appropriate.
EBC has operated since 2014 as a specialist mid-market UC and contact center practice. The platform technology we deploy is the same one used globally at organizations like Mozilla, Lufthansa, and Motorola — which means MSP partners aren't asking their client to bet on something obscure. They're asking them to bet on infrastructure already proven at scale.
What's specific to the partner relationship is operating posture. We don't run a sales team that calls your customers. We don't have a marketing motion that benefits from being visible inside accounts that aren't ours. The engagement is structured so that we are useful, available, and quiet — three things national providers cannot credibly promise an MSP partner.
We've also stood up multi-tenant UCaaS platforms for partners directly, including a complete regional deployment for a service provider in the GCC. That work is referenced not as a flagship account but as evidence that the third partnership shape — operate-it-yourself — is a real engagement we've delivered, not an aspirational sales pitch.
We'd rather start a conversation that goes nowhere than build a partnership on the wrong assumptions. Here's the shape of the MSP we work best with — and the shape we don't.
Reach out the same way our direct customers do. Tell us you're an MSP and what you're trying to deliver, and the first call will be scoped accordingly: how the partnership would work, what the boundary is, and whether we're a fit. No partner program paperwork, no tiering, no co-branded sales kit. Just a conversation.